Global Wellness Day is a good time to invest in your own wellbeing and learn more about key health indicators.
New Zealand’s Mānuka honey is a powerhouse ingredient for human health – holding antibacterial properties for immunity as well as anti-inflammatory benefits for skin.
Comvita is the global market leader in Mānuka honey and their state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland – integrates nature and science to take guests on a rich and unique multi-sensory journey that will bring an unparalleled depth to their perceptions of honey, Mānuka and bees.
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Visitors to the world-class space will be guided through a tasting tour that engages each of the five senses (including smell, touch, sight and hearing) – celebrating the unique and complex flavour profile of each Comvita mono-floral honey as an expression both of where it was harvested, and the care and attention paid at every step of its journey to homes around the world.
The bookable signature tasting journey inside the Wellness Lab’s boutique 180-degree theatre is an unforgettable 45-minute experience, hosted by beekeeper and bee-breeder, Noelani Waters. Visitors will take an incredible journey through a tasting flight of honeys, accompanied by custom-designed audio-visual elements to further enhance their connection to the honeys’ origins, flavour and bio-active complexity.
Global Head of Marketing Comvita, David Bathgate, says, “The Wellness Lab also serves as a world-leading response to the exponential acceleration and adoption of e-commerce, fueled by the global pandemic. As consumer behaviour fundamentally changes towards the act of shopping, we know that the future of retail will be to deliver immersive, memorable experiences that cannot be found in a traditional online store – where shops shift from places with stock to spaces that exist to educate, entertain, and build community.”
The Wellness Lab’s reimagining of the traditional retail experience continues with the simultaneous launch of Comvita’s online 3D virtual store – including a stunningly realistic New Zealand forest for users to explore and learn about the science of our native Mānuka tree, the bees and the hive.
“It was critical for the virtual store to seamlessly integrate with the physical Wellness Lab space, to continue that immersive brand and product purchase journey. The future of retail lies in the delivery of meaningful multi-channel consumer experiences, and we’re incredibly proud to be at the forefront of this movement,” says Bathgate.
Every element that consumers interact with as part of their Wellness Lab experience, from the theatre chairs to the tasting spoons, has been carefully designed and sourced (in partnership with lead design agency Blur the Lines) to reflect Comvita’s commitment to Kaitiakitanga, and the quality and authenticity of the brand. Collaborations with local New Zealand artisans and craftsmen were an integral part of this process.
MAD ABOUT HONEY?
Comvita’s new premium Special Reserve UMF 25+ Mānuka honey (pictured below) is nature’s rarest grade. The Special Reserve UMF 25+ Mānuka honey can be purchased online via the Comvita virtual store, or at any Comvita retail outlet – including the Wellness Lab in Auckland.